OUR MISSION
For nearly twenty years, Onna Ehrlich has been committed to creating fashion accessories that fuse California sophistication with her Nigerian heritage. Our desire has been to inspire you—the busy modern woman who appreciates quality-with our minimalist and elegant design.
As we all adapt to the post-pandemic world, Onna Ehrlich has expanded into a lifestyle brand that showcases a new home collection and a blog that feature new recipes, travel, ideas for entertaining, home decor and more. As we grow, we maintain our core values: whether it’s what we wear, where we go, what we cook, or how we decorate our table, we are always learning new ideas for how to live surrounded by beauty and with ease.
We want to share our journey and our discoveries with you.
OUR STORY
Welcome to Onna Ehrlich! Founded two decades ago by Onna Ehrlich and Joel Bell, a team with a shared passion for creativity and craftsmanship, Onna Ehrlich has blossomed into a multifaceted lifestyle and luxury brand. What began as a dream to design and sell beautiful handbags quickly grew to encompass a stunning jewelry collection, bringing our unique vision to every detail. Over the years, our offerings have expanded further, with curated home goods that reflect both elegance and everyday comfort. Now, as we mark our twentieth anniversary, we are excited to introduce a new beauty line—an extension of our commitment to quality, style, and inspiring our community to live beautifully every day.
In 2023, we proudly launched our philanthropic arm to give back to communities in both the U.S. and Onna’s home country of Nigeria. Through this initiative, we empower women to develop businesses that foster economic growth and sustainability for the products we source. We also raise funds to build critical infrastructure, sponsor youth education, and support healthcare initiatives in Africa. Beyond financial assistance, we offer mentorship programs and skills training, creating lasting opportunities and inspiring future generations to thrive.
Our vision has always been to evolve Onna Ehrlich beyond a lifestyle brand, and we invite you to be part of this exciting new chapter.
Meet Our Founder
Onna Ehrlich, originally from Nigeria and now based in Los Angeles, is the co-founder of the Onna Ehrlich brand. Her collections exemplify the seamless integration of timeless luxury and modern design, drawing inspiration from global influences. Spanning handbags, fine jewelry, accessories, home goods, and beauty products, her work not only honors her heritage and embraces contemporary aesthetics but also supports the empowerment of women worldwide by fostering opportunities for economic independence. Each piece is a testament to her dedication to quality, innovation, and meaningful impact.
Meet Our Founder
Joel Bell is an accomplished industrial designer and co-founder of Onna Ehrlich LLC. With a distinguished background in product design and a dedication to excellence, he specializes in creating pieces that showcase clean, contemporary aesthetics, superior functionality, and uncompromising quality. Collaborating closely with Onna Ehrlich, Joel oversees the design of every product—from design to manufacture and packaging—ensuring each item exemplifies modern minimalism and enduring elegance. His commitment to both precision and practicality is reflected in every detail of the brand’s offerings.
Our Timeline
2004
Established
Started manufacturing in USA
Los Angeles Magazine
Instyle Magazine
O Magazine
Rihanna uses belt in music video Lucky
Magazine Instyle
Magazine O
Magazi Bag is worn by Halle Berry “Perfect Stranger"
Lucky Magazine
Rihanna uses belt in music video
Instyle Magazine
Actress Lindsay Lohan wears an Onna Bag O Magazine Lucky
Magazine Cameron Diaz “What happens in Vegas”
Featured in E! Segment of Daily 10 show Were sold in over 450 boutiques
Moved some of our manufacturing to China
Launched onnaehrlich.com
Promote onnaehrlich.com
A Segment of the Tyra Banks show
Demi More & Amber Heard “The Jones”
Michelle Keegan, UK celebs wearing Onna Bags
Grazia UK
Segment on GMA
Opened our Onna Ehrlich Factory in Downtown Los Angeles
US ESSENCE online
WWD Magazine
Cameron Diaz and Rose Burn “Annie”
Article in Los Angles Magazine
Purchased 4,800sq building moving Design
Studio, offices and Factory
Herman Miller Case Study
OUR DESIGN PHILOSOPHY
Every piece in our collection is thoughtfully designed and meticulously crafted, ensuring lasting quality and timeless appeal. We believe our products are more than just accessories—they are cherished keepsakes meant to be treasured for years to come.





